• TARA OTHMAN QADIR Faculty of Computer Science and Information Technology, Universiti Tun Hussein Onn, Johor Bahru, Malaysia.
  • NIK SHAHIDAH AFIFI MD TAUJUDDIN Faculty of Electrical Engineering, Universiti Tun Hussein Onn, Johor Bahru, Malaysia.
  • SUNDAS NAQEEB KHAN Faculty of Computer Science and Information Technology, Universiti Tun Hussein Onn, Johor Bahru, Malaysia.
  • MUHAMMAD MUBASHAR Department of Information Technology, University of the Punjab, Punjab, Pakistan.




online store, effectiveness, e-commerce, efficacy, performance, consistency


The paper includes a study of works on technology for constructing online stores, platforms, and applications, along with the methodology in which the evaluating process used for the effectiveness of ecommerce systems. The approach is to build a mathematical model of the online store. The researchers calculated the efficacy of the strategy for organization using the mathematical equipment. Another approach is based on the practical use of e-commerce platforms. The main purpose of this study is to uncover essential design aspects that have a significant impact on e-commerce application performance. This research proposes that investigates the links between specific design aspects, actual service, and e-commerce system end achievement. To test the theoretical paradigm, an empirical investigation was done. The study found that the information phase, out of all the transaction stages, had the greatest impact on the base productivity of e-commerce systems. Product-related information, depth and variety of the system structure, variety of product list view, consistency of product and background presentation, and variety of product information presentation were all found to be closely related to the perceived quality level among the innumerable design factors related to the information phase. The study's theoretical and practical consequences are discussed towards the end of this study.


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How to Cite

QADIR, T. O., TAUJUDDIN, N. S. A. M., KHAN, S. N., & MUBASHAR, M. (2023). E-COMMERCE SYSTEM FOR E-COMMERCE BUSINESS: A CASE STUDY. Quantum Journal of Social Sciences and Humanities, 4(1), 32–46. https://doi.org/10.55197/qjssh.v4i1.154