FACTORS AFFECTING STUDENTS SATISFACTION OF HIGHER EDUCATION INSTITUTION SERVICES
DOI:
https://doi.org/10.55197/qjssh.v2i4.88Keywords:
service quality, customers’ satisfaction, students’ satisfaction, Higher Learning InstitutionAbstract
University student’s satisfaction is very important to institutional success in this effective establishments have satisfied ‘customers’ as a result of this satisfaction supports the incoming of further students or customers. Ratings of student satisfaction are getting clearer. Higher learning institution are dealing with young adults. This gives some changes toward the higher learning environment and this is important to ensure the survivability of the college. Due to the changes in higher learning industry satisfaction factors' that used to satisfy students are no longer the same especially in this post pandemic of covid-19. In order for this college to sustain and maintain successful, the college really need to look into the new factors. To address this issue, the present study seeks to explore the relationship between students’ satisfaction and service quality of higher education institution services.
References
Abdullah, F. (2006): The development of HEdPERF: a new measuring instrument of service quality for the higher education sector. – International Journal of Consumer Studies 30(6): 569-581.
Abouchedid, K., Nasser, R.N. (2002): Assuring quality service in higher education: Registration and advising attitudes in a private university in Lebanon. – Quality Assurance in Education 10(4): 198-206.
Adikaram, C A.N.K., Khatibi, A., Yajid, M. (2016): The relationship between customer relationship management and customer satisfaction: A study on private higher education institutions in Sri Lanka. – International Journal of Arts and Commerce International 5(2): 69-95.
Afridi, S. A., Haider, M. (2018): Impact of healthcare quality on customers' loyalty; mediating effect of customers' commitment: a comparative study of public and private hospitals of Peshawar. – The Business & Management Review 9(4): 529-542.
Aghamolaei, T., Zare, S. (2008): Quality gap of educational services in viewpoints of students in Hormozgan University of medical sciences. – BMC Medical Education 8(1): 1-6.
Akareem, H., Hossain, S. (2016): Determinants of education quality: What makes students’ perception different? – Open Review of Educational Research 3(1): 52-67.
Alves, H., Raposo, M. (2009): The measurement of the construct satisfaction in higher education. – The Service Industries Journal 29(2): 203-218.
Anderson, E.W., Fornell, C., Lehmann, D.R. (1994): Customer Satisfaction, Market Share, and Profitability: Findings from Sweden. – Journal of Marketing 58(3): 53-66.
Angell, R.J., Heffernan, T.W., Megicks, P. (2008): Service quality in postgraduate education. – Quality Assurance in Education 16(3): 236-254.
Annamdevula, S., Bellamkonda, R.S. (2016a): Effect of student perceived service quality on student satisfaction, loyalty and motivation in Indian universities: development of HiEduQual. Journal of Modelling in Management 11(2): 488-517.
Annamdevula, S., Bellamkonda, R.S. (2016b): The effects of service quality on student loyalty: the mediating role of student satisfaction. – Journal of Modelling in Management 11(2): 446-462.
Asefi, F., Delaram, M., Deris, F. (2017): Gap between the Expectations and Perceptions of Students regarding the Educational Services Offered in a School of Nursing and Midwifery. – Journal of Clinical and Diagnostic Research (JCDR) 11(4): JC01–JC04.
Azoury, N., Daou, L., Khoury, C.E. (2014): University image and its relationship to student satisfaction- case of the Middle Eastern private business schools. – International Strategic Management Review 2(1): 1-8.
Banahene, S., Kraa, J., Kasu, P. (2018): Impact of HEdPERF on Students’ Satisfaction and Academic Performance in Ghanaian Universities; Mediating Role of Attitude towards Learning. – Open Journal of Social Sciences 06: 96-119.
Cavana, R., Delahaye, B., Sekeran, U. (2001): Applied Business Research: Qualitative and Quantitative Methods. – John Wiley & Sons 472p.
Chi, Y., Quan, Y. (2013): Service Quality Perspective and Customer Satisfaction: Xingya Technical Communication Company. – University of Gavle 75p.
Cronin Jr, J.J., Taylor, S.A. (1992): Measuring service quality: a reexamination and extension. – Journal of Marketing 56(3): 55-68.
Crosby, P.B. (1979): Quality is Free: The Art of Making Quality Certain. – McGraw-Hill 309p.
DeShields Jr, O.W., Kara, A., Kaynak, E. (2005): Determinants of Business Student Satisfaction and Retention in Higher Education: Applying Herzberg’s Two-Factor Theory. – Journal of Educational Management 19(2): 128-139.
Dib, H., Alnazer, M. (2013): The Impact of Service Quality on Student Satisfaction and Behavioral Consequences in Higher Education Services. – International Journal of Economy, Management and Social Sciences 2(6): 285-290.
Duarte, P.O., Raposo, M.B., Alves, H.B. (2012): Using a satisfaction index to compare students’ satisfaction during and after higher education service consumption. – Tertiary Education and Management 18(1): 17-40.
Fernandes, C., Ross, K., Meraj, M. (2013): Understanding student satisfaction and loyalty in the UAE HE sector. – International Journal of Educational Management 27(6): 613-630.
Gatfield, T., Barker, M., Graham, P. (1999): Measuring Student Quality Variables and the Implications for Management Practices in Higher Education Institutions: An Australian and international student perspective. – Journal of Higher Education Policy and Management 21(2): 239-252.
Gruber, T., Fuß, S., Voss, R., Gläser‐Zikuda, M. (2010): Examining student satisfaction with higher education services: Using a new measurement tool. – International Journal of Public Sector Management 23(2): 105-123.
Hamilton, J.A., Crompton, J.L., More, T.A. (1991): Identifying the dimensions of service quality in a park context. – Journal of Environmental Management 32(3): 211-220.
Hampton, G.M. (1993): Gap Analysis of College Student Satisfaction as a Measure of Professional Service Quality. – Journal of Professional Services Marketing 9(1): 115-128.
Hassan, S., Shamsudin, M.F., Mustapha, I. (2019): The Effect of Service Quality and Corporate Image on Student Satisfaction and Loyalty in TVET Higher Learning Institutes (HLIS). – Journal of Technical Education and Training 11(4): 77-85.
Holdford, D., Patkar, A. (2003): Identification of the service quality dimensions of pharmaceutical education. – American Journal of Pharmaceutical Education 67(1/4): 849-859
Ibrahim, M.Z., Rahman, M.N.A., Yasin, R.M. (2012): Assessing Students Perceptions of Service Quality in Technical Educational and Vocational Training (TEVT) Institution in Malaysia. – Procedia - Social and Behavioral Sciences 56: 272-283.
Khan, M.M., Fasih, M. (2014): Impact of service quality on customer satisfaction and customer loyalty: Evidence from banking sector. – Pakistan Journal of Commerce and Social Sciences 8(2): 331-354.
Khoo, S., Ha, H., McGregor, S.L.T. (2017): Service quality and student/customer satisfaction in the private tertiary education sector in Singapore. – International Journal of Educational Management 31(4): 430-444.
Kotler, P., Keller, K.L. (2011): Marketing Management. – Pearson 816p.
Langstrand, J., Cronemyr, P., Poksinska, B.B. (2014): Practise what you preach: Quality of education in education on quality. – Total Quality Management & Business Excellence 26(11-12): 1202-1212.
Laroche, M., Tomiuk, M.A., Bergeron, J., Barbaro‐Forleo, G. (2002): Cultural Differences in Environmental Knowledge, Attitudes, and Behaviours of Canadian Consumers. – Canadian Journal of Administrative Sciences 19(3): 267-282.
Lewis, B.R. (1989): Quality in the Service Sector: A Review. – International Journal of Bank Marketing 7(5): 4-12.
Lodesso, S.L., Niekerk, E.J. van, Jansen, C.A., Müller, H. (2018): Student satisfaction regarding sService quality at Ethiopian Public Higher Education Institutions: A case study. – Journal of Student Affairs in Africa 6(2): 51-64.
Mahapatra, S., Khan, M. (2007): A neural network approach for assessing quality in technical education: An empirical study. – International Journal of Productivity and Quality Management 2(3): 287-306.
Mang, E.E., Govender, K.K. (2017): Using the higher education performance framework to assess service quality and satisfaction among private university students. – International Review of Management and Marketing 7(3): 299-309.
Mansori, S., Vaz, A., Ismail, Z.M.M. (2014): Service Quality, Satisfaction and Student Loyalty in Malaysian Private Education. – Asian Social Science 10(7): 57-66.
Martha-Martha, N.G., Priyono, İ. (2018): The effect of service quality on student satisfaction and student loyalty: An empirical study. – Journal of Social Studies Education Research 9(3): 109-131.
Masrurul, M.M. (2019): Impact of service quality on customer satisfaction in Bangladesh tourism industry: an empirical study. – Advances In Management 12(1): 136-140.
Mercedes, M., Iglesias, M.P., Rivera, P. (2005): A new management element for universities: Satisfaction with the offered courses. – International Journal of Educational Management 19(6): 505-526.
Merchant, W., Read, S., D’Evelyn, S., Miles, C., Williams, V. (2019): The insider view: Tackling disabling practices in higher education institutions. – Higher Education 15p.
Mukhtar, U., Anwar, S., Ahmed, U., Baloch, M.A. (2015): Factors effecting the service quality of public and private sector universities comparatively: an empirical investigation. – Researchers World 6(3): 132-144.
Oldfield, B.M., Baron, S. (2000): Student perceptions of service quality in a UK university business and management faculty. – Quality Assurance in Education 8(2): 85-95.
Olmos-Gómez, M.C., Suárez, M.L., Ferrara, C., Olmedo-Moreno, E.M. (2020): Quality of Higher Education through the Pursuit of Satisfaction with a Focus on Sustainability. – Sustainability 12(6): 20p.
Owino, E.O. (2013): The Influence of Service Quality and Corporate Image on Customer Satisfaction Among University Students in Kenya. – KCA University 194p.
Parasuraman, A., Zeithaml, V.A., Berry, L.L. (1985): A conceptual model of service quality and its implications for future research. – Journal of Marketing 49(4): 41-50.
Parasuraman, A., Zeithaml, V.A., Berry, L. (1988): SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality. – Journal of Retailing 64(1): 12-40.
Peters, T.J., Waterman, R.H. (1982): In Search of Excellence: Lessons from America’s Best-run Companies. – Harper & Row 360p.
Piramanayagam, S. (2011): A Study on Quality in Higher Education Student. – Service Quality, Quality in Higher Education 5p.
Prakash, G. (2018): Quality in higher education institutions: Insights from the literature. – The TQM Journal 30(6): 732-749.
Ramseook-Munhurrun, P., Naidoo, P., Nundlall, P. (2010): A proposed model for measuring service quality in secondary education. – International Journal of Quality and Service Sciences 2(3): 335-351.
Randheer, K. (2015): Service Quality Performance Scale in Higher Education: Culture as a New Dimension. – International Business Research 8(3): 29-41.
Rasyida, D.R., Mujiya Ulkhaq, M., Setiowati, P.R., Setyorini, N.A. (2016): Assessing Service Quality: A Combination of SERVPERF and Importance-Performance Analysis. – MATEC Web of Conferences 68: 5p.
Rawas, A.E., Sagheir, N.M.E., Transport, M. (2012): The impact of internal service quality dimensions on students' satisfaction: a case study of the Arab Academy for Science. – Technology And Maritime Transport (Aastmt) 15p.
Sahney, S., Banwet, D.K., Karunes, S. (2004): Customer requirement constructs: The premise for TQM in education: A comparative study of select engineering and management institutions in the Indian context. – International Journal of Productivity and Performance Management 53(6): 499-520.
Seeman, E., O’Hara, M. (2006): Customer relationship management in higher education: Using information systems to improve the student-school relationship. – Campus-Wide Information Systems 23(1): 24-34.
Senthilkumar, N., Arulraj, A. (2011): SQM‐HEI – determination of service quality measurement of higher education in India. – Journal of Modelling in Management 6(1): 60-78.
Sheikh Ali, A., Mohamed, A. (2014): Service Quality Provided by Higher Education Institutions in Somalia and Its Impact on Student Satisfaction. – European Journal of Business and Management 6(11): 143-148.
Sohail, M.S., Shaikh, N.M. (2004): Quest for excellence in business education: a study of student impressions of service quality. – International Journal of Educational Management 18(1): 58-65.
Strombeck, S., Shu, S.T. (2014): Modeling contextually elicited service quality expectations. – Managing Service Quality 24(2): 160-183.
Sultan, P., Wong, H.Y. (2010): Performance-based service quality model: An empirical study on Japanese universities. – Quality Assurance in Education 18(2): 126-143.
Tahir, I.M., Bakar, N.M.A., Ismail, W.Z.W. (2010): Importance-performance analysis of service quality among business students: An exploratory study. – Interdiciplinary Journal of Contempory Research of Business 2(1): 330-341.
Tarí, J.J., Dick, G. (2016): Trends in quality management research in higher education institutions. – Journal of Service Theory and Practice 26(3): 273-296.
Tse, D K., Wilton, P.C. (1988): Models of consumer satisfaction formation: An extension. – Journal of Marketing Research 25(2): 204-212.
Tu, C.H., Sujo-Montes, L., Yen, C.J., Chan, J.Y., Blocher, M. (2012): The Integration of Personal Learning Environments & Open Network Learning Environments. – TechTrends 56(3): 13–19.
Wilson, A., Zeithaml, V.A., Bitner, M.J., Gremler, D.D. (2008): Services Marketing: Integrating Customer Focus across the Firm. – McGraw-Hill 1048p.
Yeo, R.K. (2008): Brewing service quality in higher education: Characteristics of ingredients that make up the recipe. – Quality Assurance in Education 16(3): 266-286.
Yusof, A., Hassan, Z.F., Rahman, S., Ghouri, A.M. (2012): Educational service quality at public higher educational institutions: A proposed framework and importance of the sub-dimensions. – International Journal of Economics Business and Management Studies 1(2): 36-49.