• NUR ARFAH MUSTAPHA Arshad Ayub Graduate Business School, Universiti Teknologi MARA, Selangor, Malaysia.
  • KHAIRINA JAMIL Department of Management, Aces Wealth Consultance, Kuala Lumpur, Malaysia.
  • SYAZWANI ABU HASAN ALSHAARI Department of Business Development and Marketing, Kolej Yayasan UEM, Selangor, Malaysia.
  • SYAFIQAH NORDIN Department of Operation South East Asia (SEA), IMI Precision Engineering, Selangor, Malaysia.




service quality, customers’ satisfaction, students’ satisfaction, Higher Learning Institution


University student’s satisfaction is very important to institutional success in this effective establishments have satisfied ‘customers’ as a result of this satisfaction supports the incoming of further students or customers. Ratings of student satisfaction are getting clearer. Higher learning institution are dealing with young adults. This gives some changes toward the higher learning environment and this is important to ensure the survivability of the college. Due to the changes in higher learning industry satisfaction factors' that used to satisfy students are no longer the same especially in this post pandemic of covid-19. In order for this college to sustain and maintain successful, the college really need to look into the new factors. To address this issue, the present study seeks to explore the relationship between students’ satisfaction and service quality of higher education institution services.


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How to Cite

MUSTAPHA, N. A., JAMIL, K., ALSHAARI, S. A. H., & NORDIN, S. (2021). FACTORS AFFECTING STUDENTS SATISFACTION OF HIGHER EDUCATION INSTITUTION SERVICES. Quantum Journal of Social Sciences and Humanities, 2(4), 99–111. https://doi.org/10.55197/qjssh.v2i4.88