UNDERSTANDING THE IMPACT OF ENTREPRENEURIAL ORIENTATION ON INNOVATION PERFORMANCE OF SMES: EVIDENCE FROM MALAYSIA. Quantum Journal of Social Sciences and Humanities, [S. l.], v. 6, n. 3, p. 237–249, 2025. DOI: 10.55197/qjssh.v6i3.680. Disponível em: https://qjssh.com/index.php/qjssh/article/view/680. Acesso em: 2 jun. 2026.