RECONCEPTUALIZING INTELLECTUAL PROPERTY IN AI-GENERATED CONTENT WITH ETHICAL AND LEGAL IMPLICATIONS FOR MALAYSIAN DESIGNERS. Quantum Journal of Social Sciences and Humanities, [S. l.], v. 6, n. 4, p. 479–492, 2025. DOI: 10.55197/qjssh.v6i4.802. Disponível em: https://qjssh.com/index.php/qjssh/article/view/802. Acesso em: 25 jun. 2026.