BEYOND ATTENTION AND EMOTION: RECONSIDERING NEUROMARKETING EFFECTIVENESS THROUGH COGNITIVE LOAD AND NEURODIVERGENCE. Quantum Journal of Social Sciences and Humanities, [S. l.], v. 7, n. 4, p. 103–121, 2026. DOI: 10.55197/qjssh.v7i4.1258. Disponível em: https://qjssh.com/index.php/qjssh/article/view/1258. Acesso em: 31 aug. 2026.