FUNDRAISING IN HIGHER EDUCATION: A SOCIAL EXCHANGE THEORY FRAMEWORK FOR SUSTAINABLE DONOR ENGAGEMENT. Quantum Journal of Social Sciences and Humanities, [S. l.], v. 7, n. 5, p. 201–215, 2026. DOI: 10.55197/qjssh.v7i5.1405. Disponível em: https://qjssh.com/index.php/qjssh/article/view/1405. Acesso em: 31 oct. 2026.