SEAMLESS CONSUMER EXPERIENCE AS MEDIATOR EFFECTION VENDING MACHINE BUYING BEHAVIOR
DOI:
https://doi.org/10.55197/qjssh.v6si3.1020Keywords:
seamless consumer experience, vending machine buying behavior, consumer, behaviorAbstract
This study explores the influence of seamless customer experience attributes on vending machine buying behaviour. As digital purchases and cashless transactions become increasingly popular in Malaysia, understanding the factors that drive consumer behavior towards vending machines is essential. The research delves into how seamless consumer experience effect as mediation on vending machine buying behavior. By applying the Technology Acceptance Model (TAM) and Flow Theory, this study aims to elucidate the relationship between digital facilitation and seamless consumer experience attributes on vending machine buying behavior. The present study adopted the Technology Acceptance Model (TAM), Seamless Experience (SE) model and SSTQUAL model as the study framework. This study adopted a quantitative research methodology using a survey questionnaire as the primary data collection method with a cross-sectional time horizon. Data were gathered through a self-administered online survey targeting adults aged 18 to 45 in Klang Valley, Malaysia, who frequently use vending machines. One hundred and forty data was analysed to test the hypotheses and evaluate the model. This study provides valuable insights for vending machine operators, manufacturers, and stakeholders to optimize their services, enhance customer satisfaction, and drive profitability. Additionally, the findings contribute to the academic understanding of technology acceptance and online consumer buying behaviour.
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Copyright (c) 2025 N RAJALAH, NINA FARISHA ISA, WOO PAK YUAN, AHMAD ESA ABDUL RAHMAN, ANDERSON NGELAMBONG, SURIATI OSMAN
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