NARRATING A CORPORATE BEHEMOTH: A MEDIA SENTIMENT ANALYSIS TOWARDS INDONESIA’S LARGEST STATE-OWNED ENTERPRISE
DOI:
https://doi.org/10.55197/qjssh.v7si1.1186Keywords:
content analysis, media framing, media sentiment, Pertamina, state-owned enterpriseAbstract
This study provides a quantitative analysis of media sentiment surrounding Pertamina, Indonesia's largest state-owned enterprise (SOE), on Indonesia's leading online news portal, Detiknews. The aim of the study is to empirically map dominant media frames and sentiments, exploring whether the media function as "watchdogs" or "narrative stabilizers" in Indonesia's unique media environment, with high levels of trust and concentration. Using a quantitative content analysis methodology, the study examines a comprehensive sample of 1,548 news headlines published between January 2024 and May 2025. These headlines were systematically coded into positive, neutral, and negative sentiment categories. The study's claims are supported through novel triangulation, as presented in a comparison figure, which compares mainstream media themes with public discourse on social media. The results show a significant dominance of neutral coverage (73.56% of articles). Positive sentiment (18.62%) accounts for more than twice as much as negative sentiment (7.82%). Thematic analysis indicates that positive frames relate to Corporate Social Responsibility (CSR) and achievements, while negative frames are driven by corruption and operational incidents. Neutral coverage, for the most part, focused on factual reporting of business operations and official statements. This discussion highlights that this neutral-to-positive frame (92.18%) constructs a "discourse of normality" that serves as a "reputational shield," a finding supported by triangulation, which confirms a clear "narrative platform dichotomy" (e.g., neutral media on fuel prices vs. negative social media). This aligns with the finding that traditional media, not social media, often determines long-term reputation in crises. The study concludes that the media, in this context, acted as a narrative stabilizer, reinforcing Pertamina's functional image, protecting its reputation from the volatile critical discourse found elsewhere.
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