FRAMING AND REPORTING SENSITIVE ISSUES IN MALAYSIA: A CONCEPTUAL STUDY
DOI:
https://doi.org/10.55197/qjssh.v7si1.1190Keywords:
framing theory, news reporting, sensitive issues, LGBTQ, Malaysia, newsroom cultureAbstract
The study examines how framing theory can be adapted to improve the understanding of sensitive issue reporting in semi-authoritarian contexts, using LGBTQ coverage in Malaysia as a focal case. The representation of socially contested topics typically reflects the complex dynamics between journalistic responsibility and public sensitivity. The process of frame-building involves both internal and external factors which influence the frame selection for the narrative. The selection of frames is heavily influenced by newsroom culture that involves the intertwining of elements such as editorial policies, journalistic values and news values, while external factor like regulatory pressure heavily embedded in local reporting ethics and acts as the guiding principle in Malaysian news landscape. LGBTQ is a sensitive topic which often treated with biased reportage due to the cultural and values influences. Rather than promoting a specific stance on LGBTQ issues, the conceptual study focuses on the topic to act as the lens to theorize how local news media navigate contested discourses under constraint. While framing theory has been extensively applied in liberal democratic settings, the utilization of the framing approach is still limited in conservative media scenes which is bound by restriction in values and political influences. The conceptual study critiques the Western-centric assumptions that often applied in framing approaches and highlight the need for a local-centric framework that molded according to Malaysian’s values.
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