POST-CALIPHATE ISIS DIGITAL PROPAGANDA EVOLVES, RESONATING THROUGH ‘GLOCALIZED’ RESONANCE IN SOUTHEAST ASIA

Abstract

Despite the 2019 territorial collapse of its physical "caliphate," the Islamic State (ISIS) has adeptly transitioned its sophisticated media apparatus into a decentralized, resilient "virtual insurgency." This study addresses a critical temporal (post-2019) and contextual (Southeast Asian) gap in the literature by examining the narrative evolution and strategic adaptation of ISIS digital propaganda. We argue that to maintain relevance, ISIS has pivoted from a monolithic "utopian state-building" narrative to a highly adaptive "glocalized" model that targets specific regional audiences. This article employs a mixed-method qualitative analysis, combining Critical Discourse Analysis (CDA) with Visual Semiotics. The analysis is performed on a curated corpus of official and supporter-driven digital media (videos, infographics, editorials) disseminated between 2019 and 2024 on encrypted platforms (e.g., Telegram) and targeting Malay- and Indonesian-speaking audiences. The findings reveal a three-pronged strategic adaptation: (1) an ideological pivot from "caliphate utopianism" to narratives of "sabr" (strategic patience) and resilient, clandestine insurgency, (2) the systematic "glocalization" of grievances, wherein global jihadist dogma is strategically fused with proximate, emotive local issues, such as the Rohingya crisis and domestic Malaysian political-religious debates, and (3) a corresponding adaptation in form to "lo-fi," ephemeral, and "snackable" media, a tactic designed to evade AI-driven content moderation and decentralize production by encouraging user-generated content (UGC). This study concludes that this "glocalized virtual insurgency" is a more insidious and resilient threat than its state-based predecessor. Its ability to co-opt local issues renders traditional, reactive content-removal policies insufficient. We assert the urgent need for a policy shift toward proactive, culturally-resonant counter-narratives and the promotion of critical digital media literacy to inoculate vulnerable populations in the region.