THE ACCEPTANCE OF BORNEO (DAYAK) TRADITIONAL FOOD AMONG YOUTH IN SELANGOR
DOI:
https://doi.org/10.55197/qjssh.v6si3.1426Keywords:
ethnic food, Dayak, Sarawak, IbanAbstract
This study looks at the understanding and acceptance of traditional Dayak meals among Selangor youngsters. Sarawak, also known as Bumi Kenyalang, has a rich cultural diversity, with 27 ethnic groups, including the Iban, who make substantial contributions to the state's culinary legacy. Despite growing concerns about nutrition, health, and safety, there has been little extensive research of ethnic foods in Malaysia. The purpose of this study is to explore knowledge and discuss what factors influence traditional Dayak food among youth in Selangor. To discover more concerning this study, qualitative research involving 10 respondents had been interviewed. The study found that, while there is a general awareness of Dayak cuisine, deeper understanding and involvement are limited. Health beliefs, peer influence, social media, and cultural events all have an impact on acceptability, with social media having an especially important role in promoting Dayak food among young. The findings highlight the importance of educational programs, social media involvement, and cultural events in promoting and preserving Dayak culinary traditions. This study provides researchers and stakeholders with useful information into consumer behaviour towards Dayak food and ideas for preserving its cultural importance.
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