THE INFLUENCE OF RACIAL DISCRIMINATION TOWARDS FILIPINOS TRAVEL BEHAVIOR TO THE USA
Keywords:racial discrimination, COVID-19 pandemic, travel behavior, tourism
With the growing hate against Asians in the United States of America since the start of the pandemic, this study has attempted to determine whether racial discrimination has an influence on their travel behavior to the country and in what way is it affected. Through semi-structured interviews, information was gathered from purposively selected respondents, while it was analyzed using thematic analysis. Results revealed that racial discrimination had influenced the travel behavior of the Filipinos to the USA; they tend to avoid places where there are high incidents of racial discrimination, they prefer traveling with a companion, they are more cautious with the people they see and meet, and they develop less interest in going to the USA for leisure purposes. Additionally, literatures suggest factors that probably have caused the prevalence of racial discrimination in the country, which include weak law enforcement, poor knowledge of Americans on COVID-19, poor crime apprehension, and the inadequate degree of punishment provided by existing laws. The findings resulted in a recommended motivational plan for the government to decrease these incidents and to continuously attract Filipinos to visit the USA.
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