THE CHINESE UNIVERSITY PHOTOGRAPHY EDUCATION IN ERA OF LIVE STREAMING, SHORT VIDEOS AND IMAGES
DOI:
https://doi.org/10.55197/qjssh.v6i5.432Keywords:
Chinese University, photography education, live streaming, short videos, images, ChinaAbstract
The rapid development of new media has resulted in popular communication methods such as live streaming and short videos, which has had a huge impact on the media sector. This study investigates the state of photography education at Chinese colleges in the context of rising media's difficulties and potential. The research covers the historical development of photography programmes, the impact of live streaming and short videos on photography education, curriculum design, and talent cultivation approaches through in-depth interviews with photography department heads and teachers from five applied universities in China. The findings show that live streaming and short videos have a good impact on photography education, increasing job options for students and forcing schools to upgrade their teaching methods and material. However, the incorporation of live streaming and short videos introduces new issues, such as the need for curriculum change and a scarcity of trained teachers. Recommendations are made to solve these difficulties, including increasing interdisciplinary collaboration, working with industry training institutions, and upgrading talent cultivation programmes. The findings of the study provide important insights for the ongoing improvement and transformation of practical university photography teaching.
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Copyright (c) 2025 XIAN XU WANG, SHAZLEEN MOHAMED, WARDATUL HAYAT ADNAN
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