EXPLORING SAFETY CONCERNS, PRIVACY ISSUES AND ENVIRONMENTAL IMPACT ON CONSUMER ACCEPTANCE OF DRONE DELIVERY
DOI:
https://doi.org/10.55197/qjssh.v7i3.863Keywords:
drone delivery, safety concerns, privacy issues, environmental impacts, consumer acceptanceAbstract
This study explores the factors influencing consumer acceptance of drone delivery services in Penang, Malaysia, focusing on safety concerns, privacy issues, and environmental impact. Using the Theory of Planned Behaviour (TPB) as the theoretical framework, a quantitative analysis was conducted based on responses from 400 participants. Reliability tests, normality tests, descriptive statistics, Pearson correlation, and multiple regression analysis were employed to analyze the data. The results indicate that all three factors significantly impact consumer acceptance, with environmental impacts having the highest influence, followed by safety concerns and privacy issues. These findings highlight the importance of robust safety protocols, transparent privacy measures, and promoting the environmental benefits of drone delivery to enhance consumer trust and acceptance. The study contributes by integrating contemporary factors relevant to consumer acceptance and providing practical recommendations for service providers and policymakers to foster this acceptance. Future research should include additional factors and consider comparative studies to further understand the dynamics of consumer acceptance of drone delivery services.
References
[1] Ajzen, I. (1991): The theory of planned behavior. – Organizational Behavior and Human Decision Processes 50(2): 179-211.
[2] Akter, S., Hossain, M.A., Sajib, S., Sultana, S., Rahman, M., Vrontis, D., McCarthy, G. (2023): A framework for AI-powered service innovation capability: Review and agenda for future research. – Technovation 125: 17p.
[3] Ayoubi, F.O. (2019): Customers’ perception of drone parcel delivery. – Varna University of Management 45p.
[4] Clarke, R., Moses, L.B. (2014): The regulation of civilian drones' impacts on public safety. – Computer Law & Security Review 30(3): 263-285.
[5] Farber, H.B. (2016): Keep out: The Efficacy of Trespass, Nuisance and Privacy Torts as Applied to Drones. – Georgia State University Law Review 33(2): 359-409.
[6] Freudendal-Pedersen, M. (2020): Sustainable urban futures from transportation and planning to networked urban mobilities. – Transportation Research Part D: Transport and Environment 82: 11p.
[7] Grubb, B. (2014): “River of blood” after drone “hits” Australian athlete. – Sydney Morning Herald 7: 1p.
[8] Guillot, B., Pouget, F. (2015): UAV application in coastal environment, example of the Oleron island for dunes and dikes survey. – In The International Archives of the Photogrammetry, Remote Sensing and Spatial Information Sciences 3: 6p.
[9] Hassan, M. (2024): Integration of UAVs in society: Opportunities and challenges from public viewpoint on UAVs in Civilian Airspace. – Haaga-Helia University of Applied Sciences 56p.
[10] Hussein, M., Nouacer, R., Ouhammou, Y., Villar, E., Corradi, F., Tieri, C., Castiñeira, R. (2020): Key enabling technologies for drones. – In 2020 23rd Euromicro Conference on Digital System Design (DSD), IEEE 8p.
[11] Kamali, A. (2018): Investigating the Usability of UAV (Drone) Technology in the Logistics Industry in Bahrain. – Ciit International Journal 9: 12p.
[12] Mekdad, Y., Aris, A., Babun, L., El Fergougui, A., Conti, M., Lazzeretti, R., Uluagac, A.S. (2023): A survey on security and privacy issues of UAVs. – Computer Networks 224: 25p.
[13] Merkert, R., Bushell, J. (2020): Managing the drone revolution: A systematic literature review into the current use of airborne drones and future strategic directions for their effective control. – Journal of Air Transport Management 89: 11p.
[14] Mittendorf, C., Franzmann, D., Ostermann, U. (2017): Why would customers engage in drone deliveries? – Americas Conference on Information Systems 10p.
[15] Park, J., Kim, S., Suh, K. (2018): A comparative analysis of the environmental benefits of drone-based delivery services in urban and rural areas. – Sustainability 10(3): 15p.
[16] Prakash, S., Kumar, M., Jat, D., Jyoti, B., Subeesh, A., Agrawal, K., Tiwari, P., Mehta, C., Singh, P., Singh, K.K. (2022): Applications of drones in agriculture: Status and scope. – Indian Council of Agricultural Research 36p.
[17] Ramadan, Z.B., Farah, M.F., Mrad, M. (2017): An adapted TPB approach to consumers’ acceptance of service-delivery drones. – Technology Analysis & Strategic Management 29(7): 817-828.
[18] Ravich, T.M. (2015): Courts in the drone age. – Northern Kentucky Law Review 42: 161-176.
[19] Sekaran, U., Bougie, R. (2016): Research methods for business: A skill building approach. – John Wiley & Sons 447p.
[20] Stolaroff, J.K. (2014): The need for a life cycle assessment of drone-based commercial package delivery (No. LLNL-TR-652316). – Lawrence Livermore National Laboratory (LLNL), Livermore, CA (United States) 4p.
[21] Stolaroff, J.K., Samaras, C., O’Neill, E.R., Lubers, A., Mitchell, A.S., Ceperley, D. (2018): Energy use and life cycle greenhouse gas emissions of drones for commercial package delivery. – Nature Communications 9(1): 13p.
[22] Usmanova, D. (2019): The drones are coming: Fostering acceptance within the implementation of unmanned aerial vehicle surveillance. – University of Twente 37p.
[23] Yoo, W., Yu, E., Jung, J. (2018): Drone delivery: Factors affecting the public’s attitude and intention to adopt. – Telematics and Informatics 35(6): 1687-1700.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 NIZAMUDDIN ZAINUDDIN, NORITA DERAMAN, SUBASHINI BALAKRISNA
This work is licensed under a Creative Commons Attribution 4.0 International License.
