Vol. 6 No. SI1 (2025): QJSSH

DOI: https://doi.org/10.55197/qjssh.v6si1

Published: 2025-05-31

Articles

IDENTIFYING KEY FACTORS FOR SUCCESS: A SWOT ANALYSIS OF ZHAI COFFEE

SITI NURHAYATI KHAIRATUN, LAWRENCE LIM KAI SHEN

1-13
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IDENTIFYING THE CHALLENGES FOOD TRUCK BUSINESSES IN BANGI, SELANGOR

SITI NURHAYATI KHAIRATUN, NAJWA MOHD NIZAM

14-30
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ASSESSING FOODSERVICE PERSONNEL’S KNOWLEDGE, ATTITUDE AND PRACTICES IN IDDSI PUREED DIET PREPARATION IN MALAYSIA

HUI YAN NGAE, AHMAD RIDUAN BAHAUDDIN, AIZUL AZRI AZIZAN

31-48
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MARKETING MIX DYNAMICS AND PSYCHOPOLITICAL INFLUENCES AMONG WOMEN ENTREPRENEURS IN TERENGGANU’S COTTAGE INDUSTRY

FARAH WAHIDA HASMADI, SHAHRUL AMRI MOHAMAD, SITI NUR' AFIFAH JAAFAR, WAN HAFIZ WAN ZAINAL SHUKRI

49-69
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DETERMINANTS INFLUENCING UPM STUDENTS’ INTENTION TO USE SMARTPHOME-BASED ONLINE FOOD DELIVERY APPLICATION

YI QING TEH, AHMAD FAREED ISMAIL

70-91
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PROMOTING MALAYSIAN ETHNIC RESTAURANTS: EXPLORING THE STRATEGIES AND CHALLENGES OF TOURISM AGENCIES IN MALAYSIA

FARAH ADIBAH CHE ISHAK, KU CAI JIE

92-108
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EXPLORING MALAYSIA’S RESTAURANTS AS MULTICULTURAL FOODSCAPE

FARAH ADIBAH CHE ISHAK, AFIQAH NAJWA ROSLAN

109-125
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CONSUMERS’ VIEWS, PREFERENCES AND WILLINGNESS TO BUY HOMEMADE VEGETARIAN DENDENG IN KLANG VALLEY, SELANGOR

NORFARIHA HASAN, NURUL HANISAH JUHARI, AINUL ZAKIAH ABU BAKAR

126-147
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CONSUMER PERCEPTION AND SATISFACTION OF QUICK RESPONSE (QR) CODE IN CASUAL DINING RESTAURANTS IN MALAYSIA

AINUL ZAKIAH ABU BAKAR, PHEBE JELIUS

148-163
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CONSUMER KNOWLEDGE, ATTITUDE AND PRACTICE REGARDING STINGLESS BEE HONEY IN KLANG VALLEY, MALAYSIA

NORHAYATI HUSSAIN, MUHAMMAD HADIF NAIM MOHD ISMADI, SITI FATIMAH MOHAMAD

164-179
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THE ROLE OF FOOD SAFETY CULTURE ON FOOD HANDLER’S RISK PERCEPTIONS

UNGKU FATIMAH UNGKU ZAINAL ABIDIN, NUR NAZIRA MOHD NOOR

180-192
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ANALYSIS OF PURCHASING PRACTICES IN MALAYSIA SMALL-SIZED RESTAURANT INDUSTRY

UNGKU FATIMAH UNGKU ZAINAL ABIDIN, MAK ZHI XUEN

193-209
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EXPLORING HUMAN RESOURCE MANAGEMENT PRACTICES IN INDEPENDENT SMALL AND MEDIUM-SIZED RESTAURANTS IN KLANG VALLEY

SITI FATIMAH MOHAMAD, SITI AISHAH SHAHRIN, HAZRINA GHAZALI

210-228
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SUSTAINING A CHEF CAREER DURING COVID-19: CHALLENGES FROM THE KLANG VALLEY LUXURY HOTEL SECTOR

HASLINA HUSSEIN, SITI FATIMAH MOHAMAD, FARAH ADIBAH CHE ISHAK

229-241
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IDENTIFYING POSSIBLE FACTORS THAT INFLUENCE MENTAL HEALTH AMONG PUBLIC UNIVERSITY STUDENTS IN MALAYSIA

HAZRINA GHAZALI, ASMA AMIRAH AZMI

242-254
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UNLOCKING DIGITAL STRESS AMONG EMPLOYEES IN SMALL MEDIUM ENTERPRISES (SMES) IN SRI SERDANG, SELANGOR, MALAYSIA

HAZRINA GHAZALI, NUR IZZATI SHAHROL

255-270
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